There is no single price for a contractor website, because "a website" covers everything from a page you build yourself on a Sunday to a custom build from an agency. What matters is what you are actually paying for, what you will keep paying for, and who owns the thing at the end.
The four ways contractors get a website
Build it yourself. Wix, Squarespace and similar builders charge a monthly fee and hand you templates. Cheapest in money and most expensive in time, and the result usually looks like the template it came from.
A website that comes with a marketing contract. Some lead-generation companies and directories include a site with a monthly plan. Read the contract closely: often they own the site and the domain, and when you stop paying, both go away.
A freelancer. Prices vary the most here, and so does quality. It can be great value. Ask to see live sites they built for contractors, and ask who will fix it when something breaks a year from now.
An agency. Usually the highest price, often with a monthly retainer for SEO or ads bundled in. Check which part of the monthly fee is the website and which part is everything else.
What actually moves the price
- Pages. A page per service and a page per city adds up fast, and those are the pages that get found.
- Project pages. A real page for each job, with photos and the story of the build, takes more work than a photo grid. It also sells more. More on that in why a page per project beats a gallery.
- Tools. A price estimator, a booking calendar, a customer login. Each one is real work to build and test.
- Writing. Somebody has to write every word. If that is you, it is cheaper and slower.
- Photography. A photographer is a separate cost, and often the best money a contractor spends on marketing.
- Monthly fees. Hosting, maintenance, "SEO". Multiply the monthly fee by 24 and add it to the build price. That is what the site really costs you over two years.
Six questions to ask before you pay anyone
- Who owns the domain? It should be registered in your name, not theirs.
- Who owns the site if we stop working together? You should be able to take it with you.
- What is the exact monthly cost, and what does it cover? Get it in writing.
- How many rounds of changes are included? And what does another round cost?
- Can I see three live sites you built for contractors? Live, on a phone, not screenshots.
- What happens if I want to leave? Notice period, fees, and what you walk away with.
If anyone is vague on the first two, keep looking.
What Kairo charges
Kairo's build is $1,800 flat, founding-client pricing for the first five clients, split into $900 to start and $900 before launch. It includes five to seven pages, a page per project, one main action like an estimator or booking, local SEO, AI-findability and two rounds of changes. You own the site and the domain once it is paid.
The Care Plan is optional, $197 a month for hosting, upkeep, a monthly AI-visibility check and one small edit. Everything in the build is on what you get, the price is on pricing, and anything outside it is quoted in writing before work starts.